All About Us

Our Mission

“Minimalist jewellery pieces that do not mind you doing your thing!”

Yes, we’re all about a good dress-up, but we also love swimming in the ocean, hiking up mountains, and stretching our bodies. What we’re not about is ruining our favorite accessories in the process…

This is why the aim of our game is to curate small collections of minimalist basics that will effortlessly slot into your wardrobe and lifestyle. We love the idea of viewing accessories as a way to extend your capsule wardrobe. Our steady, yet sure shift to 18k gold plated stainless steel lets us bring you jewellery as good as gold, but without the hefty price tag and keeping things simple when it comes to our jewelry designs, allow you to build up a collection of basics that will stand the test of time, come whatever trends may!

What about sustainability?


Not because we don’t want to be, but because we don’t want to ‘greenwash’. Instead, we look at ways to minimize our footprint. Our biggest mission is to make jewellery of such exceptional quality that you will be able to wear it all the time, for the longest time!
We’re always moving towards making all of our pieces from 18k gold plated stainless steel and we’re very nearly there.
Stainless steel is made from other recycled metals and in itself is 100% recyclable. A further plus is that stainless steel does not contribute to toxic runoff that can pollute water and soil. 
Furthermore, we reuse and/or recycle all packaging that is part of our production process and our packaging to you is reusable and recyclable. 

Making new things, however beautiful, organic, or ‘sustainable’ will always have some or other footprint so instead, we believe in caring for the items you add to your closet, choosing them with intent so that they form part of your wardrobe for years to come and really enjoying them so they are worth all the effort that was put into making them. 


Receive 15% off your first order with us & be the first to know about new collection launches, special offers & other exciting news when you subscribe to our newsletter. 

#mc_embed_signup #mc-embedded-subscribe { background-color: #dc0005 !important; } #mc-embedded-subscribe:hover { background-color: #fbcabe !important; } {background:#fbf8f4; clear:left; font:14px Helvetica,Arial,sans-serif; } /* Add your own Mailchimp form style overrides in your site stylesheet or in this style block. We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. */

(function($) {window.fnames = new Array(); window.ftypes = new Array();fnames[0]='EMAIL';ftypes[0]='email';fnames[3]='MMERGE3';ftypes[3]='text';}(jQuery));var $mcj = jQuery.noConflict(true);