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All About Us

Our Mission

“Minimalist jewellery pieces that don’t mind you doing your thing!”

Yes, we’re all about a good dress-up, but we also love swimming in the ocean, hiking up mountains, and stretching our bodies. What we’re not about is ruining our favorite accessories in the process…

This is why the aim of our game is to curate small collections of minimalist basics that will effortlessly slot into your wardrobe and lifestyle. We love the idea of viewing accessories as a way to extend your existing wardrobe. Our steady, yet sure shift to 18k gold plated stainless steel allows us to bring you jewellery as good as gold, but without the hefty price tag. Keeping things simple when it comes to our jewelry designs, allows you to build up a collection of jewellery basics that will stand the test of time, come whatever trends may!

What about sustainability?

WE ARE NOT A SUSTAINABLE BRAND…

Not because we don’t want to be, but because we don’t want to ‘greenwash’. Instead, we look at ways to minimize our footprint by using corrosion-resistant metals and hardy gold plating, packaged in reusable and recyclable packaging. 
Stainless steel is made from recycled metals and in itself is 100% reusable. A further plus is that stainless steel does not contribute to toxic runoff that can pollute water and soil. 
Furthermore, we reuse and/or recycle all packaging that is part of our production process as far as possible.

Making new things, however beautiful, organic, or ‘sustainable’ will always have some or other footprint so instead, we believe in caring for the items you add to your closet, choosing them with intent so that they form part of your wardrobe for years to come and really enjoying them so they are worth all the effort that was put into making them. 

Newsletter

Receive 10% off your first order with us & be the first to know about new collection launches, special offers & other exciting news when you subscribe to our newsletter. 

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